4 Content Marketing Tips for Startups

Written on 14 June 2021
Reading Time: 2 minutes 35 seconds

Behind every brand, there is a host of relevant content which has been thoughtfully created to connect the brand with its target audience. There are many things to consider when it comes to marketing your startup and your products and services. Not only do you need to factor in offline marketing plans when devising your business strategy – there is the online world to take into consideration as well. Content marketing is an affordable and effective form of marketing that all startup entrepreneurs should consider using to reach both individual consumers and corporate customers. 

When it comes to the creation of your startup’s content marketing strategy, focus on your target audience and the message you would like to convey. To help you get started, we have some tips to share based on our experience:


To set yourself up for success, it is essential to differentiate yourself from your competitors by having your own story and voice. Based around your unique history, purpose, ethos, and messaging, this brand identity will lay out the foundation for your brand’s marketing content strategy.

Once you have decided on your ideal brand-oriented content strategy, you can proceed to task your creative and editorial team to look into the  technical details and to come up with logos and marketing collaterals that align with your brand’s story and voice. If you do not have such employees on your team as of yet, you may consider outsourcing the job to a startup-friendly web marketing agency or adopting online design tools to bring your idea to life.


In addition to the creative aspect of your content marketing strategy – which aims to appeal to your target audience – another important factor to take note of is search engine optimization, or “SEO”.  In order for your target audience to find you online, your written content should be optimised for higher ranking in organic search engine results. Without integrating keywords and popular search strings into your content titles, body text, and image captions, your efforts to reach potential customers will not work. Take advantage of platforms like Google Keyword Planner which can help you to identify popular keywords used in your industry and gain you a spot on the fight page of search engine sites.

Thereafter, focus on finding the most appropriate tone that will appeal to your audience and convey your intended message in an effective manner. Should this be a challenging task for you, you can always contact a SEO consultant.


In addition to keeping the content of your website up to date, it is important to publish new and regular content about your company across various social media platforms. Consistency is key and it is recommended to post repeatedly, even up to a few times a day! However, do make sure that the quality and positioning of your content is consistent. There are many platforms that you, your writers and designers will need to monitor and update with new content. Creating a calendar for your content with scheduled content uploads, as part of an overall programme or special campaign, will make it easy for everyone to keep themselves organised. 

Many social media platforms also have an added function that allows you to schedule your posts ahead of time, freeing you up from being glued to the screen at every minute of the day. Should your chosen platform not have this function, you can employ one of many free third party websites to schedule your posts on the platform, on your behalf. 


Social media platforms like Facebook, Instagram, LinkedIn and Twitter are undoubtedly some of the most powerful digital marketing tools available, with nominal business account charges. Aim to grow a sizable and observable presence on each of these social media platforms as this will allow you to further your reach, making it an excellent opportunity for your startup to enter global market. For regional and demographic-specific campaigns, do some research into which platforms are most widely used in certain countries and by your target audiences. New video sharing platforms such as TikTok are popular with the youth, for example. However, it is important that the brand image and followers of the platforms you choose to post on align with your brand identity.

Social media engagement can easily become an overwhelming part of your job if it falls on you to constantly publish posts, increase engagement and monitor the audience and reception of your content. Streamline the process by adopting web applications that can provide an overview of how well your content marketing strategy is working for your startup.

Do not fret about being on a tight budget. Content marketing is one of the most affordable and proven effective methods to reach your target audience. Using free tools, you can create killer content that will drive traffic to your website and increase engagement between your startup and your consumers. Invest some time into developing your content marketing strategy. It should be a detailed plan that you and your team can use to address your startup’s target audience and accomplish business goals. As long as you are willing to put in the time, content marketing will do wonders for your business, bringing you potential customers from all over the globe.


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